Quizzera.PK Integration
Converts test performance from our AI-powered assessment platform into career recommendations and skill-building paths.
From Confusion to Career Clarity
MENTIS is a career guidance and decision-support platform that helps students move from confusion to clear, actionable career direction. It combines assessments, career pathways, and practical roadmaps to support informed decision-making.
Our Mission and Vision
Our Mission
To empower every learner in Pakistan to make intelligent, data-driven career decisions that prevent wasted time, energy, and resources.
Our Vision
To build South Asia’s largest AI career ecosystem that connects individual potential with real-world opportunity, eliminating the risk of misaligned careers.
The Problem: A National Crisis of Wasted Potential
Pakistan faces a deep education-to-employment crisis. Millions of students lack proper guidance and enter educational programs without a clear plan. Career choices are driven by social pressure, not data, leading to wasted years, financial loss, underemployment, and a national economic drain.
The Solution: An AI Co-Pilot for Informed Decisions
Mentis is a lifelong AI career navigator that maps your unique potential to real-world opportunity. We provide the data and guidance you need to choose the right path from the start.
AI Pathfinding Engine
Matches your personality, skills, and goals to the right career path, preventing costly mistakes.
Real-Time Market Intelligence
Provides live data on salaries, demand, and growth so you can make informed, not emotional, decisions.
Dynamic Skill Gap Analysis
Shows you exactly what skills you need for your chosen career and how to get them.
Integrated Learning Ecosystem
Connects you directly to courses on academy.mentisera.pk to fill your skill gaps efficiently.
Ecosystem Integration & Scalability
MENTIS is the intelligence hub of the Mentisera ecosystem — connecting learning, assessment, and employability, and transforming Mentisera into Pakistan’s first unified AI Career Ecosystem: Learn → Assess → Guide → Employ.
Mentisera Academy Integration
Recommends personalized courses from our online upskilling platform based on user analytics and skill gaps.
One Paper MCQs Integration
Aligns competitive exam readiness with suitable professional career tracks.
System-Wide Intelligence Layer
MENTIS centralizes data from all platforms to deliver real-time analytics, guiding individuals and institutions with measurable outcomes.
Market Opportunity
Pakistan’s education-to-employment sector presents a USD 1.2 billion opportunity. A massive untapped market, with MENTIS positioned as Pakistan’s first scalable AI career navigator.
Total Addressable Market (TAM)
Entire education-to-employment ecosystem.
$1.2 Billion
Serviceable Available Market (SAM)
Digital guidance and upskilling platforms.
$250 Million
Serviceable Obtainable Market (SOM)
Realistic 3-year capture goal via B2C & B2B models.
$25-30 Million
Technology Stack
AI Models
TensorFlow, PyTorch for psychometric and career mapping.
Data Infrastructure
Google Cloud (BigQuery, Vertex AI, Firebase).
Integration Layer
APIs for Quizzera, HEC, and job market data.
Conversational Mentor
NLP-powered assistant using Genkit for user interaction.
Ethical AI Framework
Bias-tested and transparent, aligned with Google’s Responsible AI principles.
Traction & Validation
Our claims are based on early prototype validation with 200+ students, focusing on directional effectiveness rather than final psychometric precision. This pilot-tested approach ensures our solution is practical and relevant.
+1.5-1.8
Average Increase in Self-Clarity (5-point scale)
~70%
Reported Clearer Next Steps
User Feedback & Iteration
The strongest negative feedback from early versions was that the process felt too long and some career paths needed clearer framing. In response, we have shortened the core flow for the MVP and simplified the outputs to be more direct and actionable.
Business & Revenue Model
B2C
Freemium → Premium career guidance subscriptions.
B2B
Licensed analytics dashboards for institutions.
B2G
Workforce data and skills analytics for government programs.
Corporate
AI-driven hiring and employee upskilling analytics.
Product Roadmap
Our strategic roadmap for bringing MENTIS to life, from the core AI engine to a full-scale commercial launch.
Q1 - Q2 2025
Phase 1: AI Engine & Core Buildout
Develop the foundational AI engine, data infrastructure, and core psychometric/aptitude models.
- AI Pathfinding Engine MVP
- Google Cloud Infrastructure Setup
- Initial Model Training
- Secure API Layer
Q3 - Q4 2025
Phase 2: Platform MVP & Data Integration
Build the user-facing platform with a core flow of: Assessment → Profile → Career Match → Roadmap.
- User Authentication & Dashboards
- Job Portal Data Integration
- Skill-Gap Analysis MVP
- Internal Alpha Launch
Q1 - Q2 2026
Phase 3: Institutional Pilots & Beta Launch
Deploy MENTIS in partner universities, refine institutional dashboards, and launch a public beta.
- Institutional Dashboards
- University Pilot Programs
- Quizzera.PK Integration
- Public Beta Launch
Q3 2026 onwards
Phase 4: Commercialization & Scale-Up
Roll out paid B2C and B2B subscription models and begin scaling user acquisition and institutional partnerships.
- Launch of Paid Plans
- Onboarding B2B Clients
- Mentisera Academy Integration
- Marketing Campaigns
Unique Selling Propositions (USPs)
AI-Powered Intelligence
First localized platform integrating psychometrics, skill analytics, and job data.
Ecosystem Integration
Embedded within Mentisera’s existing products for seamless learning-to-employment mapping.
Localization Advantage
Built for Pakistan’s education system, scalable to South Asia and MENA.
Institutional Credibility
Backed by education-sector partnerships and EdTech expertise.
Responsible AI
Developed on Google Cloud with bias testing and transparent data handling.
Key Performance Indicators (KPIs)
Our targets for success by 2027.
500,000+
Total Users
User Growth
20+
Signed Universities/Boards
Partnerships
20+ minutes
Avg. Session Duration
Engagement
10–15%
Free → Paid Users
Conversion
80% of job portals
Labor & Skills Datasets
Data Coverage
USD 2.5M
Annual Recurring Revenue
Revenue
75%
Active User Retention
Retention
250,000+
Guided Learners
Impact
ROI & Investor Outlook
MENTIS delivers both economic and social returns — profitability with measurable national impact.
3-Year ROI Projection
3.4x
Break-Even Point
24–30 months
Revenue Diversification
4+ Streams
Social ROI (SDGs)
4, 8, 9
Funding Utilization Plan
Allocation
- AI & Cloud Infrastructure35%
Build core AI engine, models, and integrations.
- Data Partnerships20%
Secure institutional APIs and verified datasets.
- Marketing & Outreach25%
Awareness, user acquisition, and onboarding campaigns.
- Institutional Pilots10%
Deploy MENTIS across 5 universities and 2 education boards.
- Operations & Team Growth10%
Expand tech, UX, and compliance teams.
Milestones
MVP Launch: Q2 2026
AI engine, dashboard, analytics
Institutional Pilots: Q3 2026
Partner onboarding
Public Beta: Q4 2026
10,000+ users
Scale-Up: 2027
Paid B2C & B2B models
Meet the Team
MENTIS combines education domain expertise with AI innovation — a balance few EdTech startups possess.
Saba Noor
CEO & Founder
An advocate for technology-driven education reform with 10+ years of experience in teaching, EdTech, and digital transformation. Founder of Mentisera Enterprises.
Shahid Hussain Soomro
Co-Founder & Execution Owner
Chief Strategist and single-point accountability for MVP delivery, calibration, scope, and execution trade-offs.
Anum Amin
GUI Developer, Layout, and Graphic Lead
Leads the visual design and user interface development, ensuring an intuitive and engaging user experience across the platform.
Why Back Us?
AI-First Solution
Built on a scalable cloud architecture with a clear AI-driven value proposition.
Scalability
Designed for 25M+ learners, adaptable to South Asia & MENA.
High Social Impact
Directly addresses SDGs 4, 8, and 9 with measurable outcomes.
Responsible AI
Transparent and bias-tested algorithms built for fairness and equity.
First-Mover Advantage
Positioned to become the leading career intelligence platform in Pakistan.
Strong Economic Case
Clear ROI, diversified revenue streams, and a massive untapped market.
Vision 2030
By 2030, MENTIS will be the LinkedIn + Coursera + AI Career Coach for emerging economies — guiding 10 million+ learners through intelligent, equitable career journeys.
“MENTIS isn’t just predicting futures — it’s creating them.”Start Your Informed Journey